We support businesses with a wide range of business essentials and solutions
OptiGroup is a leading European distribution Group offering customised supply solutions to B2B customers. We acquire and develop companies specialising in providing customers with products and services that enhance efficiency and contribute to a more successful business. Through active and long-term ownership, OptiGroup contributes with strategic governance and synergies between the subsidiaries.
Using a flexible and decentralised business model, the companies within the Group provide reliable and sustainable supply solutions for customers in cleaning & facility management, hotel & restaurant, health & medical care, transport sector, manufacturing industry and the graphical sector. The Group creates conditions for a local and customer-tailored offering while benefiting from the scale advantages of a large international organisation. OptiGroup's market fundamentals are solid, driven by attractive megatrends in key product categories.
At a glance
Together, we form a strong platform
OptiGroup has a clear vision and mission which, together with the business units’ capacity to distinguish themselves in the market with sought-after brands, products and supply solutions, paves the way for value creation.
Products and services with high customer value
The Group’s business units offer efficient supply solutions from a wide product range to actors in the areas of cleaning & facility management, hotel & restaurant, health & medical care, manufacturing industry and the graphic sector. High accessibility to a wide product range, combined with reliable deliveries and a well-developed service offering, contribute to an attractive and value-adding customer offering.
Focus on customers
The Group is characterised by strong customer focus with the shared goal of working closely with customers to identify key market trends and constantly enhance the ability to offer solutions that meet the customers’ challenges and requirements.
Leading market positions in selected segments
Through its company portfolio and its existing distribution network, OptiGroup commands a strong position in Europe. With an active acquisition agenda and attractive customer solutions, the ambition is to become established as number one or number two in selected markets and segments.
Well-established brands
The Group’s active acquisition strategy has resulted over time in a diversified company portfolio of well-established brands in B2B and a strengthened customer offering.